Post by account_disabled on Dec 3, 2023 9:39:19 GMT
Mobile keyword research is used in search engine optimization to determine what keywords a mobile user might search for. Mobile searches are often more localized and specific.
Before going further, a concrete example can help clarify the need to use separate keywords for desktop versus mobile. This example also introduces some of the unique characteristics of mobile search terms.
Let's say you're searching for hardware stores from your smartphone Country Email List while you're out running errands. You have to buy a hammer. Your hope is to find a place nearby where you can get the equipment you need immediately. However, if you were browsing casually from home, your need would be less urgent. How might this affect your search engine input?
In the first instance, you might search for "hardware store + [neighborhood you are in]" or "hardware store + [city]". If the latter, you might search for “buy a hammer.” You are not necessarily interested in purchasing the hammer from a nearby store, you could also order it from a major e-commerce supplier who will deliver it to your doorstep.
As the example just seen demonstrates, mobile users tend to be closer to the "transactional" stage in the sales funnel: they have probably decided to purchase a product or service and are looking for a way to obtain it.
Mobile keyword research allows digital marketers, webmasters and SEO professionals to put themselves in the shoes of mobile users. As with most things SEO, mobile keyword research is not a guessing game, but a data-driven science.
Before going further, a concrete example can help clarify the need to use separate keywords for desktop versus mobile. This example also introduces some of the unique characteristics of mobile search terms.
Let's say you're searching for hardware stores from your smartphone Country Email List while you're out running errands. You have to buy a hammer. Your hope is to find a place nearby where you can get the equipment you need immediately. However, if you were browsing casually from home, your need would be less urgent. How might this affect your search engine input?
In the first instance, you might search for "hardware store + [neighborhood you are in]" or "hardware store + [city]". If the latter, you might search for “buy a hammer.” You are not necessarily interested in purchasing the hammer from a nearby store, you could also order it from a major e-commerce supplier who will deliver it to your doorstep.
As the example just seen demonstrates, mobile users tend to be closer to the "transactional" stage in the sales funnel: they have probably decided to purchase a product or service and are looking for a way to obtain it.
Mobile keyword research allows digital marketers, webmasters and SEO professionals to put themselves in the shoes of mobile users. As with most things SEO, mobile keyword research is not a guessing game, but a data-driven science.