Pro tip: Make sure you do a keyword search for each platform you are on, as keywords are likely to change from platform to platform.
2. Ensure your social media profiles are complete and optimized (logo, website link, branding, etc.). Include a link to your website in the bio or about sections of your profiles, and use relevant keywords in your profile descriptions, headlines, and handle/usernames.
Example: The TikTok and Facebook profiles of the Univ Phone Number List ersity of Toronto and the University of Birmingham are current, and use the right keywords and categories.
3. content that resonates with your audience and their needs–content they are likely to reshare with their followers. When sharing this content, incorporate your target keywords naturally into your posts, captions, and hashtags.
4. Use relevant keywords in image and video descriptions and captions when sharing images or videos. This is not only great for SEO purposes but also for accessibility purposes. If you want to attract all sorts of students, accessibility to school social media content is key.