This involves getting to know your target audience by creating your buyer personas. Your buyer personas, essentially, are fictional representations of your ideal customers, complete with defining characteristics. demographics, related pain points, and other important information to use for directing your content marketing efforts. Your marketing strategy will build upon these buyer personas, identifying and creating the content relevant to each one.
THE ULTIMATE BUYER PERSONA GENERATOR 2. Identify Content Needs of Each of Your Buyer Personas Each buyer persona requires content that speaks to their particular needs. What are Denmark Email List they looking for? What do they need to know? How do they prefer to consume valuable information? In what format is consuming information preferred? You want to make your content stand out for your buyer personas. Optimizing images with alt-tags. Using meta titles and meta descriptions.
Establish a Content Governance Strategy With all your buyer personas moving along the different stages of the buyer’s journey, combined with the numerous content types and available platforms, you can quickly become overwhelmed. Consider establishing a content governance strategy to help you oversee everything involved in your content marketing strategy.