Post by account_disabled on Feb 15, 2024 4:05:25 GMT
Multi-channel purchases: types of consumers Payment methods and fears related to e-commerce Multi-channel purchases: types of consumers Consumers are not all the same . some categories in particular. Here they are, with relative percentages compared to the analyzed sample: Digital Rooted (11%) are users who own the latest model of technological device in circulation, prefer online shopping and are sensitive to influencer marketing Digital Engaged (17%) are particularly interested in innovation, they look at new things with interest and want to try them before others. They are interested in new payment methods, but still don't give up the physical store Digital Bouncers (22%) are those who love to buy in physical stores, despite the pre-purchase phase being mainly conducted online (product research, price comparison, etc.)
Digital Rookies (38%) are novices with the use of Oman Phone Number List digital tools, they very rarely use e -commerce and are especially skeptical about security in the online payment phase Digital Unplugged (12%) is the user who still uses flyers and traditional tools to find out about products and is fond of shopping at the point of sale, where he especially loves meeting the seller who can advise and guide purchases. Multi-channel purchases: types of consumers Payment methods and fears related to e-commerce Multi-channel purchases: types of consumers Consumers are not all the same . The Multichannel Observatory report identified some categories in particular. Here they are, with relative percentages compared to the analyzed sample: Digital Rooted (11%) are users who own the latest model of technological device in circulation, prefer online shopping and are sensitive to influencer marketing Digital Engaged (17%) are particularly interested in innovation, they look at new things with interest and want to try them before others.
They are interested in new payment methods, but still don't give up the physical store Digital Bouncers (22%) are those who love to buy in physical stores, despite the pre-purchase phase being mainly conducted online (product research, price comparison, etc.) Digital Rookies (38%) are novices with the use of digital tools, they very rarely use e -commerce and are especially skeptical about security in the online payment phase Digital Unplugged (12%) is the user who still uses flyers and traditional tools to find out about products and is fond of shopping at the point of sale, where he especially loves meeting the seller who can advise and guide purchases.
Digital Rookies (38%) are novices with the use of Oman Phone Number List digital tools, they very rarely use e -commerce and are especially skeptical about security in the online payment phase Digital Unplugged (12%) is the user who still uses flyers and traditional tools to find out about products and is fond of shopping at the point of sale, where he especially loves meeting the seller who can advise and guide purchases. Multi-channel purchases: types of consumers Payment methods and fears related to e-commerce Multi-channel purchases: types of consumers Consumers are not all the same . The Multichannel Observatory report identified some categories in particular. Here they are, with relative percentages compared to the analyzed sample: Digital Rooted (11%) are users who own the latest model of technological device in circulation, prefer online shopping and are sensitive to influencer marketing Digital Engaged (17%) are particularly interested in innovation, they look at new things with interest and want to try them before others.
They are interested in new payment methods, but still don't give up the physical store Digital Bouncers (22%) are those who love to buy in physical stores, despite the pre-purchase phase being mainly conducted online (product research, price comparison, etc.) Digital Rookies (38%) are novices with the use of digital tools, they very rarely use e -commerce and are especially skeptical about security in the online payment phase Digital Unplugged (12%) is the user who still uses flyers and traditional tools to find out about products and is fond of shopping at the point of sale, where he especially loves meeting the seller who can advise and guide purchases.