Post by account_disabled on Mar 7, 2024 3:25:39 GMT
In the world of marketing, the mere existence of a brand on the market is not sufficient to achieve significant success and achieve business objectives. To obtain these results, in fact, it is necessary to take advantage of solutions capable of spreading awareness of the brand and giving life to an image that is consistent with the identity and values of the company. The creation of ad hoc, adequately personalized and effective campaigns, therefore, can contribute to increasing the company's awareness and establishing good brand equity . What does this last aspect consist of? We see it in this article, defining what it is, what are the elements that contribute to its formation, how it is measured and the best performing solutions for developing a positive brand perception.
Brand equity: what is it? What, on the market, has the task of determining the prestige and value of a brand is brand equity . This term refers to an intangible asset that expresses the financial and image heritage that, over the years, the company has been able to acquire within its sector and, more Hong Kong Telegram Number Data generally, in the commercial field. To be clearer, it is an intangible resource, useful for affirming the strength and recognizability of the brand compared to competitors , the result of a series of measures (such as brand awareness and loyalty strategies ) and the first-hand experience of the consumer, which have a positive or negative impact on the perception of the company. In short, brand equity is nothing more than the company's ability to guide the audience's purchasing decisions , based on the aspects that distinguish it, such as notoriety and its recognized degree of distinguishability.
We are therefore talking about the added value that the brand is able to transfer to the product or service , influencing its quality and the associations made with it. Aiming towards the growth of these assets, therefore, can be of considerable advantage for the organization, given the success that can derive from all this. How to measure Brand Equity? The useful parameters After understanding what brand equity is, it is good to specify how this can be measured and what the basic parameters that define it are. According to the approach of David Aaker , the one who first gave a definition to the concept of brand heritage, there are five components that affect the level of prestige of the company. The first of all is loyalty , or the sense of loyalty felt by the target towards the company .
Brand equity: what is it? What, on the market, has the task of determining the prestige and value of a brand is brand equity . This term refers to an intangible asset that expresses the financial and image heritage that, over the years, the company has been able to acquire within its sector and, more Hong Kong Telegram Number Data generally, in the commercial field. To be clearer, it is an intangible resource, useful for affirming the strength and recognizability of the brand compared to competitors , the result of a series of measures (such as brand awareness and loyalty strategies ) and the first-hand experience of the consumer, which have a positive or negative impact on the perception of the company. In short, brand equity is nothing more than the company's ability to guide the audience's purchasing decisions , based on the aspects that distinguish it, such as notoriety and its recognized degree of distinguishability.
We are therefore talking about the added value that the brand is able to transfer to the product or service , influencing its quality and the associations made with it. Aiming towards the growth of these assets, therefore, can be of considerable advantage for the organization, given the success that can derive from all this. How to measure Brand Equity? The useful parameters After understanding what brand equity is, it is good to specify how this can be measured and what the basic parameters that define it are. According to the approach of David Aaker , the one who first gave a definition to the concept of brand heritage, there are five components that affect the level of prestige of the company. The first of all is loyalty , or the sense of loyalty felt by the target towards the company .