Post by account_disabled on Sept 4, 2023 7:21:05 GMT
Cases are multiplying in which potential buyers inside a physical store check on their smartphone whether the price of a certain product is lower than if bought on the internet or browse price comparison sites in search of better deals. This dynamic must be considered and exploited to your advantage.
MARKETPLACE IN ADVANCE
The number of companies that decide to sell products on marketplaces also in parallel with their own online store is increasing.
percentage of ecommerce companies selling products Phone Number List on marketplaces
Amazon, eBay, Etsy and other online mega-stores receive too high volumes of visits to ignore. Many companies choose to operate in these marketplaces because the visibility and online sales they guarantee compensate for the loss of traffic to proprietary e-commerce.
INTERACTION AND CUSTOMIZATION
The traditional limit of e-commerce is the difficulty of creating a relationship of empathy with customers and users of one's online store. All this can now be overcome by making use of the various communication systems available: live chat, skype, social networks, applications, forums and online communities.
The challenge is to approach the function of the personal shopper using the appropriate technological tools. Think of the customization possibilities offered by email marketing thanks to the tracking of logged in users or the segmentation of the email database according to variable criteria based on the information available.
Thanks to beacon technology and apps, it is even possible to send notifications and offers based on the user's geographical location. This is an emerging trend in e-commerce that will surely become a must in the future.
MARKETPLACE IN ADVANCE
The number of companies that decide to sell products on marketplaces also in parallel with their own online store is increasing.
percentage of ecommerce companies selling products Phone Number List on marketplaces
Amazon, eBay, Etsy and other online mega-stores receive too high volumes of visits to ignore. Many companies choose to operate in these marketplaces because the visibility and online sales they guarantee compensate for the loss of traffic to proprietary e-commerce.
INTERACTION AND CUSTOMIZATION
The traditional limit of e-commerce is the difficulty of creating a relationship of empathy with customers and users of one's online store. All this can now be overcome by making use of the various communication systems available: live chat, skype, social networks, applications, forums and online communities.
The challenge is to approach the function of the personal shopper using the appropriate technological tools. Think of the customization possibilities offered by email marketing thanks to the tracking of logged in users or the segmentation of the email database according to variable criteria based on the information available.
Thanks to beacon technology and apps, it is even possible to send notifications and offers based on the user's geographical location. This is an emerging trend in e-commerce that will surely become a must in the future.