Post by account_disabled on Nov 26, 2023 5:36:18 GMT
As the files began to grow larger and more complex, some people began to become interested in the data generated by web servers. This is when web analytics was truly born. Analog, designed by Doctor Stephen Turner in 1995, was the first Web Analytics program available on the Internet. It was now possible to know the name of the file that was loaded, the date, the page visited, the IP (Internet Protocol) address, the browser used (example: Internet Explorer) etc. THE EVOLUTION OF WEB ANALYTICS The 2000s were marked by the increase in Internet users using dynamic IP addresses (the server assigns a new IP address to each connection for security reasons). It was increasingly difficult to identify unique visitors to websites.
Analysts therefore sought to also use the data sent by browsers but this was still not optimal as not all browsers work in the same way. For these reasons, the “Javascript” programming language was created and has become the new standard for collecting data from websites. A few Phone Number List lines of this new language have therefore been added to each page to send information to the server each time it is loaded. In 2005, Google Analytics was launched, offering a powerful web analytics tool that was free for most users, and quickly becoming one of the most popular tools in the world. WEB ANALYTICS TODAY Today, web analytics occupies a central place in the marketing strategies of many companies.
It relies largely on the use of tracking tools such as first-party cookies and, to a lesser extent, third-party cookies for tracking and analyzing the behavior of prospects online. However, it should be noted that third-party cookie tracking is increasingly limited due to growing privacy concerns and strict regulations, pushing companies to adopt more transparent and privacy-friendly cookie policies . private in their data collection practices. WHY USE WEB ANALYTICS TO OPTIMIZE THE PERFORMANCE OF YOUR MARKETING CAMPAIGN? Now that we know what Web Analytics is and how it appeared, we need to understand why it should be used in any digital marketing strategy. BETTER UNDERSTAND THE BEHAVIOR OF YOUR VISITORS Before you can effectively meet the needs of your audience, you must first understand how they interact with your website.
Analysts therefore sought to also use the data sent by browsers but this was still not optimal as not all browsers work in the same way. For these reasons, the “Javascript” programming language was created and has become the new standard for collecting data from websites. A few Phone Number List lines of this new language have therefore been added to each page to send information to the server each time it is loaded. In 2005, Google Analytics was launched, offering a powerful web analytics tool that was free for most users, and quickly becoming one of the most popular tools in the world. WEB ANALYTICS TODAY Today, web analytics occupies a central place in the marketing strategies of many companies.
It relies largely on the use of tracking tools such as first-party cookies and, to a lesser extent, third-party cookies for tracking and analyzing the behavior of prospects online. However, it should be noted that third-party cookie tracking is increasingly limited due to growing privacy concerns and strict regulations, pushing companies to adopt more transparent and privacy-friendly cookie policies . private in their data collection practices. WHY USE WEB ANALYTICS TO OPTIMIZE THE PERFORMANCE OF YOUR MARKETING CAMPAIGN? Now that we know what Web Analytics is and how it appeared, we need to understand why it should be used in any digital marketing strategy. BETTER UNDERSTAND THE BEHAVIOR OF YOUR VISITORS Before you can effectively meet the needs of your audience, you must first understand how they interact with your website.